CONTACT CENTRE GLOSSARY

Quality Assurance (QA)

Process of evaluating and assessing agent interactions with customers to ensure service quality and adherence to standards.

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What is Quality Assurance (QA)

Quality Assurance (QA) is the process of evaluating and assessing agent interactions with customers to ensure service quality and adherence to standards.

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Benefits and Features

1. Performance Monitoring: Enables continuous monitoring of agent performance to identify areas for improvement. 2. Compliance Assurance: Ensures agents adhere to company policies and regulatory requirements. 3. Customer Satisfaction: Helps maintain high levels of customer satisfaction through consistent service quality.

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Challenges and Considerations

1. Resource Intensive: Requires dedicated resources and time for monitoring, evaluation, and feedback processes. 2. Subjectivity: QA evaluations may be subjective and vary depending on individual assessors, leading to inconsistencies. 3. Training Needs: Identifies training gaps and areas for improvement, necessitating ongoing training and development initiatives for agents.