Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on the likelihood of customers to recommend a product or service to others.

1. Customer Feedback: Provides valuable insights into customer perceptions and sentiments towards the brand or service. 2. Benchmarking: Enables comparison of performance against industry standards and competitors. 3. Actionable Insights: Identifies areas for improvement and informs strategic decision-making to enhance customer experience.

1. Interpretation Challenges: NPS scores may be influenced by various factors and may not always accurately reflect customer sentiment. 2. Limited Context: Requires additional qualitative data to provide context and understand the reasons behind the scores. 3. Response Bias: Responses may be influenced by various biases, affecting the accuracy and reliability of the NPS data.